|
Recruitment is a constant, year-round process of keeping your organization's name in front of people. Before looking at some basic steps of recruitment process, let's define what we mean by recruitment. For many people, the distinction between public relations, marketing and recruitment is unclear.
Public Relations is the art of helping the public to understand what your organization does and encouraging
the public to regard your efforts positively. It is designed to influence as large a segment of the public
as possible at any one time with the message you have selected to share.
Marketing involves determining the needs of select or target audiences and then designing goods,
services and opportunities that respond to those needs. It relies heavily on designing the
organization's offering terms of the target markets' needs and desires, and on using effective pricing,
communication, and distribution to inform, motivate and service the markets.
Recruitment is the act of identifying groups and individuals for service, and then actually asking them
to volunteer.
While public relations, marketing and recruitment are not synonymous; they do support each other and
benefit the overall mission of your organization. When
the public knows the name and service provided by
your organization, people are more likely to remember
your organization when they think about serving. When
employed properly, marketing strategies can help target
your recruitment campaign to the people who are most
likely to say, "Yes!"
Steps in Recruitment
Finding volunteers to meet your agency or organization
needs requires careful thinking and planning before
an appeal is made. Prior to actually going out and asking
people to help, you must:
- Clearly identify volunteer needs and position
descriptions
- Know what you have to offer - the "costs" and
benefits of volunteering
Plan a recruitment approach based on volunteer
needs and position descriptions
- Implement your plan
Once groundwork has been laid, you are ready to
implement your plan and make the appeal.
Source: Women of Today - 7/26/2001
| 
