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Countless stories in the media, TV, radio, and on the Internet have predicted the
demise of the newspaper. Circulation numbers have stayed the same since the 1960s, despite
increases in the population.
A new study find that a full 85 percent of Americans read a
newspaper at least once a week. More importantly, the topics that
drive readership are right up the alley of those seeking to generate enthusiasm about volunteerism.
The topics that drive readership more than others, listed in
order of their popularity:
- Intensely local, people
focused news
- Lifestyle news
- Governance and global
relations
- Natural disasters and
accidents
- Movies, TV, and weather
- Business, economics, and
personal finance
- Science, technology,
environment
- Police, crime and judicial
system
- Sports
Source: American Demographics, July 2001.
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